This is a story that I wrote based on looking at transcripts/video from the 2005 International Symposium on Online Journalism as practice for covering this year’s like a true online journalist:
Man vs Machine
“It’s not easy to beat a machine,” Len Apcar, editor-in-chief of The New York Times on the Web, remarked at the 6th International Symposium on Online Journalism at the University of Texas at Austin on Friday, April 8, 2006.
When the Pope passed away, the Times online staff scooped Google News, which they consider one of their competitors, in getting the story on the Web. In the age of blogging and citizen journalism, the Times must consider everyone competition.
“The culture basically has to revolve around the central idea that a scoop is a scoop no matter where it goes,” Apcar said.
By prepping a package in advance, the Times conducted final edits in time to put the story online immediately upon the Pope’s death.
Online Ego
Speed is not the only impediment to publishing online. Editors face the problem of convincing reporters to post to the Web since having the scoop is the only award compensation for journalists. Other publications often republish the same information without crediting the Web story once the reporter puts it out there. Through feeding egos, Apcar convinces reporters they will be more widely read by publishing on the Web.
On an average day, the Times publishes about 35 or 40 Web stories. Beat reporters usually write the stories for the paper and Web unless he or she is too busy. In that case, a Web staffer writes the story, and when the beat reporter writes an article on the topic, it replaces the Web story.
Online Journalists Earn Tips and Reader Interest
The first Times’ reporters to jump onboard the move online were the correspondents outside of New York.
“They understood the power of this because the people they talked to could read their stories,” Apcar said.
Foreign correspondents suddenly began receiving tips and additional information once the communities the correspondents covered could read their work.
Online journalism also allowed The Washington Post to discover what their readers were really interested about. In publishing a blog following Washington’s new baseball team, the Nationals, the executive editor of WashingtonPost.com Jim Brady found that the life of a baseball reporter interested readers more than actual news about the team. The blog is one of the most popular by the Post.
“If you really want to see where the comments are on this blog, it’s all about, you know, what it’s like to be out there traveling the country all of the time,” Brady said.
Readers really wanted to hear about the life of a journalist.
“We have recognized that there is a fascination with what goes on behind the curtain at a lot of major media organizations, which we’re trying to put a light on that and give people a sense of what it’s like,” Brady said.
Getting Citizens in on the Action
Citizen journalism is a hot topic among online journalists right now, and while both the Times and the Post have an interest in interacting with their readers, neither have made significant efforts to accommodate citizen journalists.
Comment: This is probably dated now since I bet both sites have made strides to include citizen journalism
Technorati tag: journalism, multimedia, Google.
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