I have posted about ARGs here before, but I wanted to link over to my new blog at wannabeMogul.com where I just put together a lengthy post about the ARG and viral marketing campaign for The Dark Knight by 42 Entertainment, the same guys who did ILoveBees for Halo 2, and the mysterious death of Heath Ledger.

The viral marketing campaign is intense for this movie, and the death of Heath Ledger almost made me suspect it was going to get even more outrageous.

Related Posts:

• Behind the Scenes: Halo 3 marketing strategies discussed
• Halo 3 ARG goes a little off the radar
• Halo’s ARGs prove to be secret to gaming success
• The Halography: To tide you over til Halo 3
• Cloverfield ARG confuses me

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