Cloverfield ARG confuses me
I haven’t seen Cloverfield yet, but the ARG (or alternate reality game) to promote the movie keeps getting stranger.
The ARG started with the Ethan Haas Was Right site. The early trailers for Cloverfield linked fans to this site where they completed a series of puzzles and then added their email address to a list to receive updates on the next step in the ARG.
I did all the puzzles, and weeks later, I received an email from the site’s creator/leader “Van Mantra” which linked to Alpha Omega: The Game, some sort of MMORPG (or massive multiplayer online role-playing game). It seemed to have no relation to the movie, but I thought the game must be fake. The game is based upon an post-apocalyptic world, but it says it was all destroyed by natural disasters and diseases rather than by the big monster from Cloverfield. I never tried the game, but I signed up to be notified when it finally launched.
I continued to receive emails updating me on the status of the game’s launch, but none of them seemed to have any info about Cloverfield. I almost unsubscribed, but I stuck with it.
Just a few weeks ago, I got another message from Van Mantra.
Your destinies are your own. Now is the time to play your role. Mobilize, arm yourselves with knowledge, and enter the world remade.
This message linked back to the Alpha Omega game site again, which now has a little blurb about the Ethan Haas site puzzles. I just don’t get it.
Is this MMORPG tied into the movie somehow? I guess I will figure it out when I see Cloverfield, but if anyone else has completed the puzzles and joined in on the game, I would love to hear how it all fits together.
This ARG has been pretty in-depth, and with JJ Abrams involved, who knows what it all means.
Related Posts:
If you enjoyed this post, make sure you subscribe to my RSS feed!
Leave a reply