How will casual gaming affect the video game industry?
The question has been posed all year with the breakout success of casual gaming and perceived casual console, the Wii.
How will casual gaming really affect the industry? Kill the hardcore market? Flood Xbox Live with a ton of soccer moms?
No.
I believe that the casual gaming market will help the entire industry in general.
For one, by bringing in a flood of new gamers playing a variety of non-violent, friendly fun games like Scene It! and Guitar Hero on the consoles, we might finally be able to raise off the stereotype of violent loner gamers that seems to hang so predominantly in the minds of every politician in the world.
Second, more gamers means more good games that may be more niche. With a larger market, game developers can devote the resources necessary to produce a game that may only be fun for fans of the Dr. Who TV series or Battlestar Gallactica. Don’t call me out if those aren’t niche enough audiences for you, but I am only suggesting that game developers can now focus on hitting up topics that may not have appealed to the hardcore gamer.
Regardless of the success of the consoles, hardcore gaming will not be abandoned. Even on the Wii, you are looking and a slew of new titles this year and next including Super Mario Galaxy, Super Smash Bros. Brawl and a new version of Mario Kart. You have already had Metroid Prime 3. Altogether, these games will make the console a smash success for diehards and casual gamers alike–if any of them can find one in stores.
Overall, the market stands to get better because of this big push. If you are a true hardcore gamer, just ignore the casual ads. They are not for you, but guaranteed, once every three years or so, a studio will put out a masterpiece for you to enjoy just like you always have. No worries.
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