The Coolest Thing I Saw Today
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Book Review: Game Over: Press Start to Continue
I just finished reading Game Over: Press Start to Continue: The Maturing of Mario by David Sheff and Andy Eddy awhile back. Since it had such a nice business slant, I posted my review over at my business blog at wannabeMogul.com–even though I really read the book because of my incredible urge as a childhood Nintendo fanboy.
If you haven’t read this book and want to learn more about the gaming industry, read it. I suggest checking Half.com or Amazon to try and pick up a used copy.
The book is a great read even if you aren’t a Nintendo fan.
The really interesting part of the book is how it sheds a light on what Microsoft might have been thinking when they launched the Xbox and how much Nintendo’s plan for the NES might have influenced that.
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The Dark Knight’s ARG made me doubt Heath Ledger died (also, something about Halo)
I have posted about ARGs here before, but I wanted to link over to my new blog at wannabeMogul.com where I just put together a lengthy post about the ARG and viral marketing campaign for The Dark Knight by 42 Entertainment, the same guys who did ILoveBees for Halo 2, and the mysterious death of Heath Ledger.
The viral marketing campaign is intense for this movie, and the death of Heath Ledger almost made me suspect it was going to get even more outrageous.
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